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BUSINESS REVIEW
PERSONAL BANKING
The determination to build a sustainable
future and deliver superior value to our
customers remains the compelling force behind
the Personal Banking Division.
Over the years, we have bolstered the offer-
ings to our retail clients through a customer-
centric approach to service which has continued
to set us apart in the industry. Our differentiation
has been sustained through the wide range of inno-
vative financial and lifestyle solutions designed and re-
freshed to suit the varying needs of our clients.
Our Products and Segments Group manages and fosters
the Bank’s relationship with customers through an array of
integrated products and services that suit every unit in a fam-
ily; children, women, youth, seniors and the affluent customers.
Alongside, the Private Banking Group sustains the relationship with
the Ultra High and High Net worth customers through personalized
wealth management solutions and services.
Our customers also enjoy financial advisory services provided by our ded-
icated relationship and segment managers which equip them with the rudi-
ments of personal financial management and planning that help them navigate
a recovering economy.
Providing innovative solutions for a sustainable future is our key driver in 2018 and we
are committed to developing a revolutionary business that will accelerate our journey
to becoming the World’s Most Respected African Bank.
28 Access BAnk Plc
Annual Report & Accounts 2017