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This ensures we generate long-term value for them and Workshop’ in conjunction with the Enterprise Development
their ecosystem. Centre of the Lagos Business School, has bridged business
and managerial skills gap amongst thousands of female en-
trepreneurs.
INNOVATIVE VALUE PROPOSITIONS The activities of the W community were spread through
Sub-Saharan Africa and across the web to social media
The value propositions and features of the Bank’s youth
product were enhanced by platforms. We have provided more than 2 million female
customers and women around the world with access to
• Increasing the digital channels for seamless the educational and informative articles on capacity build-
banking transactions ing and networking events. We also provide timely updates
on developments that affect their personal and family lives,
• Integrating rewards and consistent engagement careers and businesses. Several women have had reasons
as a core part of our engagement model for repeat visits to the website and extended invitations to
their friends.
• Promoting co-creation platforms that enable us
create suitable offerings that are not transient. The year 2018 will see us sustain our relevance in the wom-
One of such offerings is the student lending en’s market with initiatives that will set us apart and deliver
scheme that ensures they focus on their substantial business results for the Bank.
education whilst their financial needs are being ca-
tered for.
• Partnering with youth focused organisations EMPLOYEES AND AFFLUENT PROFESSIONALS
across the nation through capacity building pro-
grammes such as career fairs and entrepreneurial We offer bespoke financial and advisory services to employ-
workshops. ees and affluent professionals through our Everyday Bank-
ing Product. We are intent on helping affluent Professionals
Through the digital development cafes, in collaboration and the Employees of Corporates and SMEs optimize their
with the Africa Fintech Foundry, we were able to provide the active and productive days. We have also streamlined our
capital empowerment and the right exposure that youths business model to better serve this class of customers.
require to make significant contributions towards the de-
velopment of the Nigerian economy. We are able to provide employees and affluent profession-
als with swift and hassle-free financial solutions such as the
Automated PayDay Loan.
WOMEN BANK In furtherance of our goal to serve employees, rigorous re-
search and efforts were undertaken to ensure bottle necks
We have also stimulated economic expansion through a encountered in accessing finance are eliminated and as
58% growth in Access to Finance for women owned en- such quick loans can be accessed at their convenience in
terprises, up to N7.3 billion and a 308% growth in lending minutes via the USSD (*901*11#), irrespective of their sal-
to female individuals by helping them bridge financial needs ary band. In its first 4 months of commencement, up to N2.5
up to N5.1 billion. The initiatives we deployed across clus- billion finance capital was provided to meet their pressing
ters and women ecosystems contributed to a 46% growth personal needs. This game changer provided comfort and
in the Bank’s women portfolio. convenience to employees in a recovering economy.
Referred to by experts as the banking product that delivers Hundreds of thousands of employees were supported with
babies, the first of its kind, our Maternal Health Service Sup- information on financial and lifestyle products and services
port (MHSS) has helped scores of women complete their as well as career enhancement information via our monthly
families and access quality healthcare by financing medical publication “LOOP”.
and fertility treatments for women amongst others. Driven
by the passion for improved maternal health, we developed We have achieved greater awareness in the target market
partnerships with Fertility Clinics and health institutions as well as an improved business performance by revamp-
across the country. ing our product offering. An additional 800 corporates and
more than 150,000 employees in Nigeria have trusted us to
In 2017, we participated in 60 women-focused events and provide a secure financial future by making the switch to the
hosted 11 capacity building sessions that reached 102, 500 Everyday Banking Product.
women. These were achieved through the W Academy ca-
pacity building sessions, networking programmes and IVF
fora amongst others.
BUSINESS DEVELOPMENT GROUP
Our certified programme, the ‘Womenpreneur Business
The Business Development Group supported the attain-
Access BAnk Plc 31
Annual Report & Accounts 2017