Page 59 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE PEOPLE
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Clackamas County
The survey asked several questions about Clackamas County to understand its unique assets, its potential market, and opportunities for tourism growth. The most visited
waterbody in Clackamas County is the Clackamas River. Nearly 76% of those who come to recreate on Clackamas County water bodies have chosen the Clackamas River as their
destination. The Sandy and the Willamette River (between the Towns of
Most Visited Rivers in Clackamas County Wilsonville and Milwaukie) are nearly as popular, being visited by 73% and 71% of
water recreationists.
WILLAMETTE RIVER 70.97%
TRILLIUM LAKE 38.46% Different groups show different preferences for waterbodies in the county. For
anglers, the Sandy River is the favorite, followed by the Clackamas; for motor
SANDY RIVER 72.89%
boaters, the preference is the Willamette followed by the Clackamas; most
SALMON RIVER 11%
paddlers prefer the Clackamas first and then the Sandy.
CLACKAMAS RIVER 75.95%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% While the Clackamas, Sandy and Willamette are popular waterbodies in the
County, in relative terms they are rarely visited by most of Oregon’s residents.
About 12% of Oregon’s water recreation enthusiasts have never been to
Most Visited Waterbodies in Clackamas County Clackamas County and another 14% are unsure if they were there. For the
28.28% 28.04% purposes of strategic planning to increase tourism, these two groups are
26.31% 26.81%
24.24% 23.77% considered as one. Therefore, 26% of the potential market is considered to have
22.83%
20.84%
18.70% never visited Clackamas County. For those who have visited the county, 25% of
15.63% 15.51% 15.22%
12.66% them visit less than once per year (includes once or twice in a lifetime). This is the
10.59% 10.59%
most common visitation frequency. Another 14% come once or twice per year.
Frequent visitation is considered between once per week and 4-6 times per year.
Only 15% of the market visits Clackamas County water frequently.
CLACKAMAS RIVER SALMON RIVER SANDY RIVER TRILLIUM LAKE WILLAMETTE RIVER BETWEEN THE TOWNS … CLACKAMAS RIVER SANDY RIVER TIMOTHY LAKE TRILLIUM LAKE WILLAMETTE RIVER BETWEEN THE TOWNS … CLACKAMAS RIVER SANDY RIVER TIMOTHY LAKE TRILLIUM LAKE WILLAMETTE RIVER BETWEEN THE TOWNS … To put this in relative terms, we compare Clackamas County’s favorite water body

(Clackamas River) to the State’s favorite water body (Deschutes River). To create
an equitable comparison, the total market of river enthusiasts is analyzed by their
visitation frequency to each river.

ANGLERS MOTOR BOATERS PADDLERS