Page 60 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE PEOPLE
4-18

Again, frequent visitation is considered between once per week and 4-6 times per
Frequency of Visitation to Clackamas County Waters
year, while infrequent visitation is defined as anything less often. The Deschutes is
visited frequently by 7.1% of the market, versus 3.1% in Clackamas River or 4 times
LESS THAN ONCE/YEAR 12%
more frequently than the Clackamas. The average distance visitors travel to
ONCE OR TWICE EVER 13%
TWICE/YEAR 7% Clackamas County waters is 183 miles. Deschutes visitors travel an average of 405
4
ONCE/YEAR 7% miles . It should be noted that the distance between the two rivers is only 84 miles,
ABOUT ONCE PER WEEK 2% or a 90-minute drive. Also, the Clackamas is closer to the state’s largest urban
ABOUT ONCE OR TWICE PER MONTH 4% population, so location of the river is not likely a factor that affects visitation.
4-6 TIMES/YEAR 9%
NOT SURE WHERE CLACKAMAS COUNTY IS 14%
I HAVE NEVER RECREATED ON THE WATER IN … 12%
“…the entire water-based tourism market in Oregon is
0% 2% 4% 6% 8% 10% 12% 14% 16%
generating 12 million overnight stays per year while Clackamas
County is capturing only about 2% of that total.”

Visitation to Clackamas County Waterbodies and Overnight Stays

Table 4-15 Visitation and Overnight Stays from Water-based Tourism in Clackamas County
Frequency Frequency x % of Total Visiting Parties Overnight Stays (10%) Total visitation to Clackamas County is estimated by multiplying the frequency of
Market visitation by the percent of the market. This results in total number of visiting
4-6x/yr (9%) 96,198 480,991 48,099 parties, not people. Party size will vary depending on the type of activity and
type of accommodation. Total number of visiting parties is then multiplied by
2x/mo (4%) 42,755 1,026,114 102,611
10% to estimate total overnight stays generated in each frequency. Ten percent
1x/wk (2%) 21,377 1,111,624 111,162 is the multiplier used because this is the number of overnight stays generated by
visitation to Clackamas River (table 3-15).
1x/yr (7%) 74,821 74,821 7,482

2x/yr (7%) 74,821 149,642 14,964 Results show that water-based tourism generates about 2.8 million visiting
parties and nearly 284,000 paid overnight stays in hotels and campgrounds in
Total 2,843,192 284,319
Clackamas County. However, since the Clackamas River is the most visited water
body in the County, the number of overnight stays estimated here is likely an

4 this is after excluding an anomaly of 10,000 miles