Page 62 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE PEOPLE
4-20

Table 4-16 Favorite and Frequent Waterbody
Only 4.7% of the respondents say their favorite water body is in Clackamas County. However, over three times that many say
by Residence
that their most frequently visited river is in the county. Curiously, there are more people who live outside of Clackamas County
Respondent Favorite Most Frequent that claim a favorite waterbody is in the county than do Clackamas County residents. Also, there are more Multnomah County
Residence Waterbody in Waterbody in residents who have a most frequent river in Clackamas County than do Clackamas County residents.
Clackamas Co Clackamas Co

Clackamas 5.20% 21.60%
Multnomah County residents are more likely than Clackamas County residents, and the state as a whole, to choose the
Multnomah 6.00% 22.40%
Clackamas River as their most frequently visited waterbody. These findings are statistically significant (p=.00). This is quite
Other OR 6.30% 18.20%
remarkable considering that Clackamas County residents have less to travel and distance is an influencing factor on where they
Non-OR 3.50% 12.20%
chose to recreate. This might be explained by the need to “get away” when one recreates on the water and perhaps Clackamas
Total 4.70% 15.70%
is too close and too familiar. Nonetheless, Multnomah residents’ propensity
Table 4-17 Frequently Visited Waterbodies by Residency
to visit, provides more supporting evidence that the quality of the
recreation experience is not preventing the potential market from visiting
Columbia Deschutes Willamette Oregon Rogue Oregon Owyhee Clackamas
River River River Coast N. River Coast S. River River Clackamas County.
Non-OR 18.50% 20.70% 10.00% 10.40% 11.00% 7.70% 8.80% 2.50%
Of the top 9 favorite visited water bodies in Oregon, Clackamas County
Other OR 22.30% 12.40% 26.40% 12.10% 5.00% 8.80% 1.10% 5.00%
residents are more likely to prefer the Willamette, Deschutes and Columbia
Clack Cty 13.40% 19.50% 15.90% 9.80% 8.50% 4.90% 0.00% 15.90% Rivers compared to total preferences (table 3-18). This is statistically
Mult Cty 11.90% 20.90% 14.90% 6.00% 10.40% 1.50% 0.00% 20.90% significant (p=.000) compared to both non-Oregon residents and all user
groups.
Total 18.90% 18.10% 15.70% 10.60% 9.00% 7.50% 5.30% 5.20%

Table 4-18 Favorite Water Bodies by Residence There are several other factors that may reveal why

Deschutes Columbia Rogue Willamette North Owyhee South Umpqua John Day water recreation enthusiasts are not choosing
Coast Coast Clackamas County even though its recreation quality is
Non-OR 26.7% 17.2% 13.6% 5.9% 8.3% 11.1% 4.9% 7.4% 4.9% as good or better than the rest of Oregon. It is
Other OR 23.5% 14.7% 16.0% 11.8% 11.1% 2.6% 10.8% 4.2% 5.2% practically impossible to ask all non-Clackamas
residents why they are not choosing Clackamas County
Clack Co 17.2% 25.0% 6.3% 29.7% 9.4% 1.6% 10.9%
as a destination because many of them don’t come in
Mult Co 22.4% 31.6% 2.6% 22.4% 5.3% 1.3% 3.9% 2.6% 7.9%
the first place. Instead we can ask Clackamas County
Total 24.9% 18.0% 13.1% 10.2% 9.0% 7.3% 6.3% 5.7% 5.6%
residents a series of questions about the quality of the