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ANIMAHENASYON,
                               THEN AND NOW

                              by Teddy Co, 2017 jury member,
                              NCAA Commissioner for the Arts




              Ten  years  ago,  I  was  invited  by  Ricky  Orellana  to  be  part  of  the  final  judging
              committee of the first ever ANIMAHENASYON Film Festival.  The thing I remember
              very distinctly was that one of my fellow jurors, a cantankerous although amiable
              German  who  had  been  a  veteran  animator  at  Walt  Disney  Studios  kept  on
              complaining  about  the  low  overall  quality  of  those  pioneer  entries.    Although  I
              did not fully agree with his views then, I admitted to myself that animation as an
              art form still had some ways to go in this country, even as some professionals
              had been outsourced to do foreign-looking animation content for American and
              Japanese companies.  I’ve forgotten the names of my colleagues on that first set
              of jurors for the first festival, but we were like planners sifting through silt to recover
              some slivers of gold dust or pellets, if there were any at all.  Fortunately we hit
              pay dirt, in the two films of Nelson ‘Blog’ Caliguia, Jr., which we gave the grand
              prize to.  His films, Doodle of Doom and Inday Wanda, not only used local subject
              matter,  but  were  trying  to  develop  a  distinctly  Filipino  aesthetic  in  its  use  of
              animation.

              Fast forward to ten years later, on Oct. 28, to be exact.  Ricky Orellana invites me
              to be on the jury again, this time for the 11th edition of ANIMAHENASYON.  Here I
              am with my two fellow jury members, Avic IIagan and Sigmund Lambrento, sifting
              through dozens of titles, divided into professional and student categories.  Same
              procedure, but without the cantankerous ex-Disney animator bellowing out his low
              opinions  of  each  film.    But  had  he  been  present  with  us,  he  would  have  been
              astonished at the high quality and sheer diversity of styles of the films, which came
              from different parts of the Philippines. In the past ten years, ANIMAHENASYON
              has created a competitive platform for Filipino animators to develop and evolve
              their  art,  and  to  keep  up  with  what’s  happening  in  the  animation  scene,  both
              locally and internationally. It has helped create standards that students and young
              professionals can look up to for guidance and inspiration. Its parent organization, the
              Animation Council of the Philippines (ACPI) has networked with local outsourcing
              companies and various schools to promote animation not just as an industry, but
              as an art form.  Through the festival, it is branching out into areas where animation
              will  be  playing  an  important  facet,  like  in  video  gaming,  art  installations,  and
              virtual  reality.    But  in  the  long  term,  the  works  presented  need  to  be  properly
              disseminated,  so  that  eventually,  the  films  made  by  artists  like  Blog  Caliguia,
              Roxlee, Ellen Ramos, Ramon del Prado, Kenny Tai, Antonio Cadiz, Arnold Arre, etc.,
              become as known and recognizable as those of Walt Disney, Hayao Miyazaki, or Jan
              Svankmajer.
              Looking forward to another ten years of ANIMAHENASYON!




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