Page 47 - Sept 2017 Food Business

FOOD COLOURS 45

Not anymore. Scientists at Roha have
found yet another breakthrough to tackle
the twin challenges of curcumin. Roha has
come up with a solution, literally.
ROHA introduces NATRACOL BRIGHT
YELLOW - a water-dispersible curcumin
liquid that imparts an intense bright yellow
shade in confectionery applications. The
ingredients used in NATRACOL BRIGHT
YELLOW make it very compatible with food
applications and ideal for panned candies
and confectioneries. It is bright yellow that
stays bright yellow.

Advantages of NATRACOL
BRIGHT YELLOW
Disperses readily in water.
Highly stable to extended exposure to
light - more than standard emulsions.
No change in shade, intensity and
brightness of color with change of pH.
Intense and bright shade when applied
on coatings.
Palm free. Polysorbate-80 free.
Curcumin is a Natural Anti-Inflammatory ROHA INTRODUCES NATRACOL BRIGHT
Compound.
YELLOW — A WATER-DISPERSIBLE CURCUMIN
Launching NATRACOL BRIGHT
YELLOW, Roha Managing Director Brijesh LIQUID THAT IMPARTS AN INTENSE BRIGHT
Tibrewala lauded the ingenuity of his
research team. "In our hot pursuit of YELLOW SHADE IN CONFECTIONERY
solutions for our clients, we have invested APPLICATIONS
well in people and R&D. Our 13
application labs facilitate and inspire our
scientists to research, innovate and world in 6 continents with a network of
invent. NATRACOL BRIGHT YELLOW is 110 distributors and stock points.
one more innovative solution from the Currently operating out of its
house of Roha. We hope it will brighten internationally certified, state of the art
up the palettes of confectioners and tickle production facility that is sprawled along
the palates of food lovers across the 350,000 sq. Ft. of space in Roha district of
globe", said Tibrewala. Maharashtra in India, Roha has 12
specialized manufacturing centres in
About ROHA diverse geographic and commercial centres
Roha is one of the fastest growing such as the US, UK, Spain, South Africa,
brands of food colours in the world. Vietnam, Indonesia, Thailand, China,
With a staff strength of more than 1000 Egypt, Brazil, Australia and Mexico.
committed and well trained personnel
throughout the globe, Roha has
continuously been able to provide www.roha.com
unique solutions to its discerning global For media queries, please contact,
clients with its vast network of 13 Rajani Singh
manufacturing plants, an equal number Global Marketing Manager
of application support laboratories and T: 9819925586
more than 23 offices spread across the E: rajani.singh@rohagroup.com

SEPTEMBER 2017 FOOD BUSINESS GULF & MIDDLE EAST