Page 48 - Sept 2017 Food Business

46 SORTING

Hsufuchi Foods’ candy.

flatoxin is a major issue for Chinese
food manufacturers and processors. SUCCESS STORY
AFood exporters face even more
challenges, as products exceeding the aflatoxin HSUFUCHI
level imposed by import countries can often be
rejected, which can have a negative impact on
the brand image. FOODS (A NESTLÉ
As the global pioneer in food safety
assurance technology, TOMRA has been BRAND), CHINA
collaborating with global and Chinese food
brands to increase public awareness of the
potentially lethal effects of aflatoxin. At the
same time, TOMRA strives to reduce food in place, Hsufuchi Foods never stops actively
safety risks in the processing lines by seeking effective measures for quality
continually advancing its sensor-based enhancement. Since its acquisition in 2011,
sorting technology. Hsufuchi Foods has adopted Nestlé's global
Hsufuchi Foods, a sub-brand of Nestlé quality standards, which are more stringent
Group, is a well-known food brand with the than China's domestic food safety
biggest snack and candy market share in regulations.
mainland China, Hong Kong and Taiwan. To To achieve this improvement in food safety
reinforce its position, Hsufuchi Foods puts standards, Hsufuchi Foods installed two of
quality as its top priority and enforces strict TOMRA's Helius sorters in September 2016.
quality control measures to gain and retain Since then, the aflatoxin level in its processing
consumers, leading to a large market share. lines has been consistently below the 20-ppb
Even with strong quality control measures allowed by Chinese regulations.

FOOD BUSINESS GULF & MIDDLE EAST SEPTEMBER 2017