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«TA’LIM SIFATINI OSHIRISHDA TILSHUNOSLIK, XORIJIY
TIL VA ADABIYOTINI O‘QITISHNING ZAMONAVIY
METODIK YONDASHUVLARI: MUAMMOLAR,
IMKONIYATLAR VA YECHIMLAR»

PERSUASIVE STRATEGIES IN UZBEK AND ENGLISH ECONOMIC

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Author: Sadullayeva Umida
1
Affiliation: Master student of Nordic International University
1
DOI: https://doi.org/10.5281/zenodo.15173956

ABSTRACT

This article presents a comparative analysis of pragmatic persuasive strategies used in Uzbek
and English economic advertisements. Based on pragmatic theory, linguistic features,
cultural context, and the effectiveness of linguistic devices in advertisements are examined.
The research identifies similarities and differences between the two languages, providing
practical insights for advertisers and linguists.

Keywords: pragmatics, economic advertisement, persuasive strategies, cultural context,
comparative analysis, speech acts, Uzbek language, English language, linguistic features,
communicative effectiveness.

INTRODUCTION
Economic advertisements play a vital role in modern society as they
shape consumer decisions and guide market activities. Linguistic tools and
pragmatic methods employed in advertisements significantly influence how
products and services are presented [1]. The pragmatic features of
advertisements vary considerably across different cultures, necessitating
comparative research.
The purpose of this article is to analyze the persuasive strategies used in
Uzbek and English economic advertisements from a pragmatic perspective.
The research explores the following questions: (1) What pragmatic features are
manifested in Uzbek and English economic advertisements? (2) What are the
similarities and differences between the two languages? (3) How do these
pragmatic features affect the effectiveness of advertisements?
As Levin [2] notes, "pragmatic analysis of advertising discourse is essential
for understanding how this communicative act influences the target
audience." This research is based on literature analysis and aims to develop
recommendations for improving advertising effectiveness by studying Uzbek
and English economic advertisements using linguistic pragmatic theory.

MAIN BODY
Pragmatics is a branch of linguistics that studies the contextual aspects
of language use. Grice's [3] cooperative principle and speech act theory serve
as important foundations for analyzing advertisements. Advertisements 125
frequently exhibit deliberate violations of pragmatic principles, which creates

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