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exploring consumer responses to various pragmatic features would provide
valuable insights for developing culturally appropriate and effective economic
advertisements.

REFERENCES
1. Smith, J. (2022). The Language of Persuasion in Advertising. Journal of
Applied Linguistics, 45(3), 112-128.
2. Levin, R. (2021). Pragmatic Analysis of Commercial Discourse. Oxford
University Press.
3. Grice, H. P. (1975). Logic and conversation. In P. Cole & J. Morgan (Eds.),
Syntax and Semantics, Vol. 3: Speech Acts (pp. 41-58). Academic Press.
4. Tanaka, K. (2019). Advertising Language: A Pragmatic Approach to
Advertisements in Britain and Japan. Routledge.
5. Johnson, A. (2023). Directive Speech Acts in Digital Marketing.
Marketing Linguistics, 18(2), 78-95.
6. Umarova, F. (2020). Особенности рекламного дискурса в
узбекском языке. Вестник Ташкентского государственного
университета, 12(4), 45-59.

7. Morgan, P. (2021). Implicature and Inference in Consumer Advertising.
Journal of Pragmatics, 87, 203-219.

8. Chen, L., & Abdurahimov, S. (2022). Comparative Study of
Presupposition in Asian and Western Advertising. International
Journal of Cross-Cultural Studies, 34(1), 67-82.
9. Brown, P., & Levinson, S. C. (1987). Politeness: Some Universals in
Language Usage. Cambridge University Press.
10. Abdullayev, M. (2019). Прагматические особенности рекламы в
узбекском языке. Филологические науки, 23(3), 112-125.

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