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Student Handbook 2019 International Program Thai-Nichi Institute of Technology
IBI-306 Sea Cargo and Air Cargo Transportation Management 3(3-0-6)
Prerequisite : None
Corequisite : None
Duties and responsibility of freight forwarder of sea and air transportation,
warehousing, packaging and packing, cargo clearance procedure, document and carriage
both sea and air transportation, computation freight rate.

IBI-307 Multi - Channels Transportation and International Logistics 3(3-0-6)
Prerequisite : None
Corequisite : None
Multi-channels or multi-modal transportation, multi-modal integration,
transportation system, international transportation model, importance of logistics on
international business, logistics planning, road, rail, air, marine and coastal transportation,
transportation with container, warehouse management, packaging management, supply
chain management, important international logistics organization, information technology
in logistics, international transportation laws and updated case studies.

IBI-308 International Brand Management 3(3-0-6)
Prerequisite : IBI-421 Global Marketing
Corequisite : None
Implementing international brand policy and strategy by analyzing target market,
consumer and competitor, brand equity building process, brand design, brand extension,
brand perception management, building global brand and maintaining global brand equity,
failure in brand management and how to solve issues, integrating marketing communication
in brand management, developing brand equity measurement and control.

IBI-341 Consumer Behavior 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : None
Theory of consumer behavior, problem recognition, process of purchasing
decision, perception and learning concept, motivation and personality, household and age
influence, and cultural influence.