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Thai-Nichi Institute of Technology Student Handbook 2019 International Program

IBI-419 Principles of E-Commerce 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : None
Conducting business online, analyzing the impact of E-commerce on business
models and strategy, understanding business to consumer, business-to-business, intra-
organizational Internet trading relationships, managing websites, online marketing,
electronic transactions.

IBI-420 Integrated Marketing Communication 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : None
Introduction of integrated marketing communications, IMC strategy, how to
build strong brand, promotional mix including advertising, publicity, personal selling, and
sale promotion, process of measure and evaluation.

IBI-421 Global Marketing 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : None
Analysis of global marketing environment, international marketing mix,
understanding of national differences in global marketing management, adapting to a
variety of complex political and socioeconomic factors which affect global marketing deci-
sions, continually add value to sustain a global product’s life cycle.

IBI-431 International Business Negotiation 3(3-0-6)
Prerequisite : IBI-304 International Business
Corequisite : None
Develop business negotiation techniques and apply to real life situations, practice
business negotiation simulations, conduct successful business negotiations.

IBI-441 Marketing Research 3(3-0-6)
Prerequisite : IBI-103 Principles of Marketing
Corequisite : None
Learning of marketing research, research design, exploratory research, descriptive
research, scaling sampling, data analysis and reporting.