Page 23 - India's 10 Best Tour Arranging Companies For 2019

values’ is the most apt way to However, the marketing activities
define Ms. Unaiza Khan - the
Founder of Alluring India Tour.
She comes from the humble and
holy town of Varanasi in Uttar
Pradesh. After completing her
graduation from the prestigious
Banaras Hindu University, she
pursued her post graduation studies
in Management from Xavier’s,
Mumbai. Starting her career at
the age of 21, as a Management
Consultant for SMEs in India, she
worked in varied industries like
healthcare, education, real estate,
FMCG, Industrial Equipments etc.
Being born and brought up among
the inbound tourism fraternity of
Northern India and having travelled
across the country from a very
young age, she was soon lured
towards the travel industry.
The transformation has just
begun
The Indian inbound tourism
industry has seen considerable
growth in the past few decades.
Several measures are being
taken by the Indian Ministry of
Tourism and dynamic associations
like IATO, PATA, TAAI etc. to
bring progressive reforms in the
industry. However, one of the
crucial aspects we need to address
is increasing our focus towards
the ‘quality’ of tourism in our
country. In my personal opinion,
evaluating the growth of tourism
merely in terms of numbers and
revenues is being short sighted.
We need to look at a plan of
action focussing on enhancing
the ‘quality’ of our inbound
tourism and sustenance of that
quality along with our resources
in the long run. We require better
governance and regulations for
classifications of hotels, standards
of transportation and certifications
of travel companies and guides.
India has come a long way in
inbound tourism from being the
‘land of snake charmers’ to a ‘land
of Royalty’ with its palaces and
opulent hotels that are today ranked
among the top hotels in the world.
traveller never seen or experienced
for promotion of India tourism
globally need to be channelized
towards the right markets to ensure
maximum ROI on the marketing
spent.
Another major challenge that
impacts our industry is negative
journalism. While other Asian
countries like Malaysia, Thailand,
Vietnam etc. have their own share
of problems and crime rate; it is
India which is perceived as being
highly unsafe on the global front,
especially for women. With an
uprise in use of social media and
negative publicity, the very essence proof of the high level of ‘trust’
of our country that attracted
tourism i.e. ‘our culture’ can no
longer succeed to woo a discerning
traveller. India has a lot of reliable
travel companies that not only
ensure utmost safety of their guests our profits has helped us sustain
but also provide an excellent
travel experience. However, their
businesses are highly impacted by
the negative journalism portraying
India as unsafe and inhumane on
the global front. This not only
tarnishes the country’s image
but also demotivates prospective
travellers from considering India
for their leisure trip.
Reflection of Excellence
Most of the luxury tour operators
in India are foreign companies
and there are very few India based
DMCs like us in Mumbai. In
terms of our unique tours, we do
not have any direct competition.
We are India’s one and only
organization to introduce unique
theme based Copyrighted tours.
These tours offer an experience
& perspective to a traveller that
cannot be found anywhere else in
the world. For instance, one of our
core Copyrighted Tour ‘A Princess’
Diary’ focuses on changing
perceptions about Indian women on
the global front. It narrates sagas
of the valour, charisma, dynamism
of Indian women in history &
until today! We are coming up
with several such unique tours
which provide a ‘perspective’ to a
before. Many of these experiences
are ‘life-altering’!
Alluring India Tour is a mid-sized
set-up which gives us leverage over
corporate giants in the industry,
in terms of highly personalized
services and thus having a large
chunk of our business coming
from repeat and recommendation
clientele. We take pride in being
avid believers and practitioners of
our tourism slogan ‘Atithi Devo
Bhav’. Today 68% - 70% of our
businesses coming from repeat
guests and recommendation is a
that our guests have in us. Once a
guest travels with us, they become
our friends and family. Our ethos
and work culture of keeping our
guests comfort and safety above
our business and reputation over
the past decade.
With our focus on offering high
quality tours, we are the pioneers
in inbound leisure tourism industry
to have adopted a ‘Six Sigma, way
of life’ to achieve breakthrough
accuracy levels in operations. We
allocate a part of our resources
towards research and development
that is paving way for use of AI
to enhance customer experience
and simplify tour planning for our
clients.
The Buzz of Happy Clients
Over a decade of experience in
the tourism industry helps us
to understand the needs of our
travellers better. We customize
their tour itineraries as per their
preferences and expectations. Our
guests know that they will get
true ‘value’ for their money when
they travel with us and are always
happy because their tour is tailor
made as per their interests and are
not forced to visit or see any site
or activity which does not interest
them. For instance every program
is different as it is exclusive to the
needs of a particular traveller.
An established network of
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