Page 18 - India's 10 Best Tour Arranging Companies For 2019
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Thomas Cook seeks to create          the farmed collective expertise      strong impetus to the holiday
        further innovation in maximizing     of a community of well-              business, the brand looks forward
        customer experience as it continues  travelled individuals. Having        to leveraging this strong growth
        with its organic and inorganic       already powered trips for over       potential.
        expansion.                           50,000 travelers its core value
                                             lies in its super personalised       Focusing on Innovative Ways
        The Thomas Cook India Group          recommendations across local
        has also recently forayed into the   experiences, hotels, transport and   There is a growing demand for
        travel-tech space with a strategic   the holistic planning experience.    customization and the emergence
        investment in TravelJunkie           The platform also facilitates        of high potential new markets/
        Solutions who operate Ithaka         bookings of activities, hotels and   segments, presenting an exciting
        - a new age interactive holiday      flights, making it a complete travel   set of challenges and opportunities
        planning and booking solution        platform.                            for diverse stakeholders in the
        provider. Ithaka is a chat-based                                          travel and tourism industry. There
        mobile application serving FIT       The brand recently has announced     is a need to focus on innovative
        (Free Individual Travellers)         its acquisition of a 51% stake in    ways to cater to the varying
        customers by recommending            Digiphoto Entertainment Imaging      aspirations of an increasingly
        authentic local experiences          (DEI), one of the world’s leading    diverse range of travellers while
        for different destinations and       imaging solutions and services       delivering a memorable consumer
        helping plan their trip and book     providers which marks Thomas         experience. Technology is playing
        activities, hotels and flights.      Cook India Group’s entry into an     a key role in the rapid evolution of
        Ithaka’s unique app based service    adjacent sector, complementary to    travel. We do life in exciting travel
        offers users a potent combination    its travel & travel related services   times!
        of cutting edge automation via       portfolio. And with experiential
        AI/ML based technology and           travel and social sharing creating
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