Page 13 - India's 10 Best Tour Arranging Companies For 2019

equally CRM benefits of seamless Its advanced web technology and improve business efficiencies.
customer data for transactions; also platform Astra offers enhanced Similar efforts are being invested in
tablet apps in key outlets- with features/functionalities that the areas of analytics and customer
critical content like destination integrate its e-commerce portals, experience to improve marketing
info, tour options, day-wise across its lines of business and effectiveness and improved
itineraries, visa assistance, etc. is designed to work seamlessly customer satisfaction.
across both mobile and desktop
With more than 65% of customers devices. In line with its Customer In its unerring focus on leveraging
starting their travel researching First focus, Thomas Cook India technology towards customer
online and expecting real/near launched a unique self service delight, the Company has
real-time fulfilment, Thomas Cook module on the thomascook.in also launched Virtual Reality
India’s focus is on enhancing its mobile app as well as a dedicated experiences that have been piloted
digital capabilities in line with the Customer service app - Engage across select outlets in India.
expectations of younger, digital - for SOTC. These apps will
native customers. Its thrust on empower customers, enabling It operates leading B2C and B2B
innovation & technology saw them to track their booking status, brands including, Thomas Cook,
increased investments in both get updates, make changes in SOTC, TCI, Sita, Asian Trails,
customer-facing and back-end their bookings etc. in real time. Allied T Pro, Australian Tours
technology to improve customer Similar self service capabilities Management, Desert Adventures,
experience. Thomas Cook launched were launched for Business Travel Circle International Limited,
a unique technology platform Travel clients as well as our Private Safaris East & South
called Voyager – to equip its front Borderless Prepaid Card customers. Africa.
line sales teams build and book Thomas Cook is also actively
customised holidays that are engaged in deploying technology New acquisitions like that of travel
bookable on the go. enhancements using robotics, & tech start up TravelJunkie and its
machine learning to drive volumes new age interactive chat based