Page 36 - EXHIBITION BOOK - BOOK 1 Before!_Neat

Pre-Event Plan Person Date Status
Set meeting to determine exhibition strategy and key objectives

Set actual goals and objectives for ROI
Create timeline of internal and external deadlines
Determine presentation/demos
Set total show budget (budget spreadsheet)
Request exhibitor’s manual from organisers
Complete necessary exhibition forms
Remit exhibitor’s forms
Determine Exhibition staffing requirements
Other:

Other:

Actual Exhibition stand requirements Person Date Status
Graphics
Pop ups/banner stands

Stand furniture
Awards certificates for display on stand
Physical product samples
Brochures
Velcro
Stationery
Mobile phone chargers
Mints, Water
Staff name badges
USB sticks
Promotional giveaways

Leads sheets
Other:
Other:
Other:

Promotion Person Date Status
Include stand number on any ads in run up to show
Promote stand and stand number on website & all social media
Images/press release to organisers PR company

Get free tickets from organisers for our customers
Complete exhibition catalogue entry for show website, printed catalogue

New product launches info to organisers and PR company
Request visitor list from previous show if available
Request Press list if available
Consider advertising in exhibition catalogue
Run pre-show competition with winner announced at show