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Cisco ONE Commercial Win


         Health Care provider deploys Foundation for Switching



         Win Story Highlights                                               Why We Won


         • Account team approached Catalyst 3500/4500 refresh              Simplified Purchase                  Alleviated customer frustration
            with a-la-carte BOM.                                                                                over complexity of licensing
         • Then positioned Cisco ONE Software BOM with
            TCO/ROI calculations. Sold value of license portability
            and on-going innovation.                                        License Portability and On-         This loyal Cisco customer felt
                                                                            going innovation                    rewarded for sticking with
         • Ended up upsizing the deal by 15% and set the table for                                              Cisco
            future adoption of software features.

                                                                                                                Customer was already looking
                                                                            Value of business bundle            at buying ISE understood the
                                                                                                                value of the whole package
          Deal Summary

          • Total deal size: $700K

          • Foundation for Access – Switching
          • Catalyst 3K/4K Refresh                                               – Rob Adams, Account Manager
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