Page 52 - SCSL
P. 52
Business Outcomes Message Flow
Examples
What internal or external drivers are Increased competition
influencing or affecting your Increased complexity hindering
Drivers customers overriding objectives? ability agility and ability to compete
What are your customers goals in Be more agile
light of these internal or external Grow into new markets
Goals drivers? Reduce costs – to increase margins
What obstacles are preventing them Complexity hinders agility & innovation
or making it difficult for them to Unpredictable costs when scaling for growth
Problems achieve their goals? Finding more opportunities for OpEx vs CapEx
What tangible or intangible benefits Reduce complexity – easier to manage
would they see if you helped them Improve budget predictability
Value eliminate these obstacles? Free growth opportunity (depending on suite)
We have case studies for most
For whom have you helped solve a industries and the needs outlined
similar problem? What concrete above
Proof benefits/ROI did they see?
