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Examples (Please use Your Own)



                                                                                              Examples



                                         What internal or external drivers are           Increased competition
                                         influencing or affecting your                   Increased complexity hindering
                            Drivers      customers overriding objectives?                ability agility and ability to compete



                                         What are your customers goals in                Be more agile
                                         light of these internal or external             Grow into new markets
                             Goals       drivers?                                        Reduce costs – to increase margins




                                         What obstacles are preventing them              Complexity hinders agility & innovation
                                         or making it difficult for them to              Unpredictable costs when scaling for growth
                            Problems     achieve their goals?                            Finding more opportunities for OpEx vs CapEx




                                         What tangible or intangible benefits            Reduce complexity – easier to manage
                                         would they see if you helped them               Improve budget predictability
                             Value       eliminate these obstacles?                      Free growth opportunity (depending on suite)



                                                                                         We have case studies for most
                                         For whom have you helped solve a                industries and the needs outlined
                                         similar problem? What concrete                  above
                             Proof       benefits/ROI did they see?
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