Page 68 - FAST IT Workshop
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B: Sales message & value proposition
● What results/outcomes should your customers
expect from a Fast IT engagement?
● Who will you approach in the customer with your
Fast IT sales message?
● Do you have right sales capability for Fast IT and
access to the appropriate audience?
● Is your sales message personalised to the audience
(job role) and does it describe the results in a
meaningful way for each job role?
● What evidence (proof points) do you have to support
your messaging?
