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Initial engagement requests
1. Recommendation from a senior +76%
2. Recommendation from a colleague +50%
3. Recommendation from a subordinate +36% Social
4. Recommendation from an external colleague +29%
5. Call invite to a relevant event
6. Make a relevant call
7. A relevant email / LinkedIn Message
8. Direct mail to an event
9. Invite to a LinkedIn group
10. Agency call
%’s courtesy of Forrester Research 2013
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