Page 54 - BT Advise Sales Workshop
P. 54

Social Selling defined












            Using digital social networks to identify,



            qualify, contact and close meetings with


            potential clients.











            • 20-25% efficiency gains for sales teams (McKinsey)



            • 45% increase in new leads (LinkedIn)



            • 51% more likely to attain sales quota (The Aberdeen Group)











            BT Advise. Knowledge that delivers
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