Page 47 - PowerPoint Presentation
P. 47
New Customer Marketing
Reach Engaging with your customer and
educating them through a variety of
Engage touch points ensures that your brand
Engage and solution offerings will be kept top-
Convert of-mind when making purchasing
decisions.
Common tools/strategies used include:
• Creating a blog that showcases industry experts and
drives traffic back to relevant product sites
• Establishing a twitter or micro blog account to share
commentary on cloud industry developments and
success stories
• Participating in LinkedIn or social networks catering to
business professionals
• Shared demonstrations, tips, and presentations on
multimedia services such as Vimeo, YouTube, or
SlideShare.
