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Marketing to Existing Customers

Educate your existing customer now. If you don’t, your competition will

Reach    Re-engage with existing customers early and often to
         introduce them to cloud, the benefits of this transition,
         and how you can help

Engage   Educate these customers through a variety of face-to-
         face and digital touch points – make yourself their go-to

         resource for all things cloud related

Convert  Convert these customers to cloud customers by tackling
         their cloud issues head on, and establishing yourself as
         cloud-savvy and a leader in this space
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