Page 48 - PowerPoint Presentation
P. 48
New Customer Marketing
Reach Convert prospects into customers by
driving them to your website, which
Engage highlights the various offerings your
Engage company offers.
Convert
Leverage your website or build landing pages for
your new product offerings:
• Include direct links to trials and demos as
appropriate
• Collect and track website analytics, all information
regarding site traffic which can help segment and
identify prospects
• Educate and establish your organization as cloud
savvy and leaders in the adoption of cloud services
• Build specific landing pages for marketing
campaigns, events, and activities
• Direct their experience to a clear call to take action