Page 48 - PowerPoint Presentation
P. 48

New Customer Marketing

Reach    Convert prospects into customers by
         driving them to your website, which
Engage   highlights the various offerings your
Engage   company offers.
Convert
         Leverage your website or build landing pages for
         your new product offerings:

         • Include direct links to trials and demos as
           appropriate

         • Collect and track website analytics, all information
           regarding site traffic which can help segment and
           identify prospects

         • Educate and establish your organization as cloud
           savvy and leaders in the adoption of cloud services

         • Build specific landing pages for marketing
           campaigns, events, and activities

         • Direct their experience to a clear call to take action
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