Page 3 - Home Business - Fall 2018

Mobilize Your Business! you and your potential customers. Th erefore, you
Continued from page 10
must make a good fi rst impression.
recommend consulting an attorney or tax pro- Business, economics and personal fi nance writer
fessional for these items), depending on your Andrew Moran emphasizes that among the nu-
state of legal residence you may be required to merous important website aspects to consider,
obtain certain city and/or state business per- including choosing the right hosting platform,
mits and licenses, and adhere to certain codes considering the overall design, look and feel,
when on the road. developing original content and adopting the
right call-to-action, or CTA, making your web-
Take the example of a restaurant that also has a
site mobile responsive is essential.
food truck. Your restaurant license will cover a
specifi c location, city and county codes, etc., for According to some industry reports, mobile vis-
FEATURE tions that apply, such as having a separate mo- Use analytics reporting to identify your estimates of close to 5 billion worldwide mobile
itors oft en represent the highest percentage of
its operation. But once the food truck starts its
total visitors to a company’s website. Add to that
engine, there may be other regulations or restric-
phone users by 2019, and it’s easy to see why
bile permit or license, whether the truck can be
your website must be designed (or redesigned,
parked on public or private property, insurance
if necessary) to attract and retain mobile cus-
requirements, and so forth. Th ese are things you
need to consider beforehand to ensure compli-
customer demographics.
ance anywhere you plan to take your mobile busi-
Communication Is Key
ness. Th e Small Business Administration (SBA) or other regulatory agency incorporation or fi l- tomers in the digital age.
So, your virtual door is open, the digital welcome
off ers a wealth of helpful information on a wide ing documents. mat is out, and your website is ready to handle
array of topics relevant to mobile businesses. the throngs of customers beating a path to your
Once you’ve got all of the “legalese” taken care
If your mobile business is operated internation- of, your next signifi cant focus needs to be on cyberspace porthole. What you need now is to
ally, you may be required to document it in more provide continual direction how and where to get
your website.
than one foreign city or country. For example, a there. Th at’s where social media comes into play.
primarily mobile, global Direct Selling company Whether already up and running or you are just Facebook, Twitter, Instagram, Tencent QQ (more
with a physical offi ce in more than one country getting started, remember that your website is, popularly known as QQ), Snapchat, Tumblr,
may have to complete a series of foreign offi ce in many instances, the fi rst interaction between Pinterest, Baidu Tieba (also known as Postbar)

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12 Home Business Fall 2018 www.homebusinessmag.com

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