Page 5 - Home Business - Fall 2018

globally, without making a major fi nancial in- the things we are proud to say continue to make
Mobilize Your Business!
Continued from page 13 vestment. Other signifi cant dividends include MyTravelBiz one of the most successful global
helping your business stay visible, improving Direct Selling companies in the world.”
people-based data and tools, we created a the customer experience, using it for free pro- Brian Palmer, CEO of Krato, a company that
once-in-a-generation opportunity to change motion, integration with all of your business helps direct selling industry founders and their
the way Direct Selling works. Our continuing channels, increased sales, and staying ahead of sales teams connect with their distributors, host-
innovation is a testament to the work to reach your competitors without an app. esses and customers more conveniently, said
our goal to off er our valued customers a full, “ Because you that a direct selling app can drastically increase
FEATURE Blockchain technology is just one way that enter- and/or your business business. … Using an app lets direct sellers be
mobile-based experience.”
your retention of direct sellers. “A lot of direct
selling companies now use apps to conduct
prises today can run their businesses on a glob-
more visible and available to distributors and
al, mobile scale. Other technology-focused tools
is always on the
customers alike.”
include fi nding the best services for your par-
ticular needs, working with vendors with high
move, a virtual
levels of mobile interfaces, applying advanced
to operating “Mobile-First,” even if you have
transaction encryption (if not using blockchain), assistant can handle As you can easily see, a steadfast commitment
a brick and mortar location(s), will continue
and participation in community groups in the to pave the way for the future innovation and
tech space to swap questions and ideas about all aspects of your success of your business.
the latest and greatest mobile business features
and innovations. business when you Make Sure You Have the Right Tools
for the Trade
Another tool that continues to garner a great deal are unavailable. Th e good news is there are only three basics tools
of interest and business adoption is the creation ” needed to support your business — whether
of your own mobile app. It is estimated that ap- a solopreneur or as part of a multi-employee
“In addition to our upcoming ‘mile markers’
proximately 80-90% of internet users do so on company — as a mobile road warrior: a laptop
where we will be actively launching each one
mobile devices, and that in the U.S. alone con- computer, cell phone, and good Wi-Fi and in-
of our platforms in an app version, we are in
sumers spend close to fi ve hours a day on those ternet connection. Th e in-between details, how-
the process of fully optimizing all of our web-
devices, with 92% of that time spent on apps! ever, can make or break your ability to run that
based resources for mobile,” Aquino said. “Th at
One of the biggest benefi ts of having your own represents a signifi cant benefi t to both our cus- business eff ectively while on the go.
mobile app is the ability to expand your market tomers and mobile Entrepreneurs, and among Before going out and purchasing or upgrading
a laptop, it’s important to narrow down exactly
what you need for your mobile offi ce. Aspects
to take into consideration include choosing the
right laptop design, i.e. traditional or hybrid,
the important specs (CPU, memory and stor-
age, and battery life), and the operating system.
Regarding the latter, “Unless you're able to spend
at least $1,300 per laptop, you'll be choosing
between a Chrome OS and a Windows OS,
but there are three primary operating sys-
tems [Apple OS X, Windows OS, and Chrome
OS], and you should know the diff erence,” said
Mona Bushnell, B2B Tech Writer of Business
News Daily.
Th ere are also some schools of thought out there
that contend it’s possible to run a business en-
tirely from a mobile phone using specifi cal-
ly designated smartphone apps, called Micro
Apps. In some cases entrepreneurs, particu-
larly small to mid-size business owners, have
found it much easier to operate via these apps
than on traditional desktop soft ware. By fun-
neling a wide range of information needed to
run a business, such as marketing dashboards,
report spreadsheets, sales leads, and invoices
typically garnered by searching through a hand-
ful of soft ware programs and backend systems,
these apps decrease the energy and time spent,

14 Home Business Fall 2018 www.homebusinessmag.com
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