Page 4 - Home Business - Fall 2018

LinkedIn, YouTube, Viber, Taringa, Vimeo, Goo- Going from Mobile-Friendly to “Mobile-First”
gle+… Th ese are just a few of the most popu- As the fi rst Direct Selling company with its mar-
lar and widely utilized social media channels keting plan built on blockchain, we here at My-
used globally by businesses to communicate TravelBiz™ (MTB) understand the importance
with, and advertise to, current and potential of continued innovation and cutting-edge tech-
customers. nology in today’s ever-changing world.

You and/or your parents may have grown up in Our Founder and President, Atif Kamran, and
the age of face-to-face interactions where sales Founder and Chief Executive Offi cer, Geraldine
were confi rmed with a strong handshake. Th ese Aquino, have dedicated their careers to this ide-
types of transactions still maintain their tangi- al, going to great lengths to build not only mo-
ble, personal-touch value. Nevertheless, building bile-friendly, but “Mobile-First” platforms to
a strong social media presence is an important, generate a turnkey business opportunity whereby
necessary, and dare we say almost priceless step a Representative can start and grow their busi-
in nurturing your business — particularly a mo- ness anywhere around the world.
bile one — in order to make and foster a strong,
“Th ere are many ways to establish a strong mo-
relevant and consistent brand identity for your
bile business and create an excellent user ex-
products and/or services with people located
perience for your customers across the various
all over in the world.
Develop a user-friendly website. devices and communication channels they use,”
“Social media has become an essential tool in explained Aquino. “We chose to marry block-
the business world because its ability to reach Other social media tips Karrera off ers include chain — the digital ledger where an encoded
current and potential customers is unparalleled having a clearly defi ned strategy as to what you transaction is permanently stored across a net-
by any other marketing tool,” writes Mariliza want your social media presence to achieve and work of computers and safely encoded in real
Karrera with CareerAddict. “… Making it easy in what time span, creating multiple social me- time — with Travel and Direct Selling on an in-
for people to follow you on social networking dia accounts across diff erent platforms to help novative patent-pending platform to off er the
platforms is a surefi re way to build up an au- you reach a wider audience, using social media best travel deals to customers.”
dience. Adding buttons or social media badges management soft ware like Hootsuite or Sprout Kamran added, “By doing so, in conjunction
to your websites will ensure that your accounts Social to allow for scalability as well as adapt- with extensive utilization of our sophisticated,
are front and centre. … Sharing can also help ability, and being selective about what and where
Continued on page 14
promote your social media presence.” you share your content, just to name a few.

www.homebusinessmag.com Fall 2018 | Home Business 13
®

8/30/18 7:05 PM
10-44_HBM_FALL2018.indd 13
10-44_HBM_FALL2018.indd 13 8/30/18 7:05 PM