Page 6 - Home Business - Fall 2018

is always the chance that your information
is not secure, and somebody can see your
private information.
But your smartphone, laptop and other dig-
ital devices can also serve as secure Wi-Fi
hotspots in a matter of seconds. For most
mobile businesses you can obtain this service
from your mobile provider. But if you don’t
want the expense of adding another hotspot or
another account with your provider, you can GROWING
use a Virtual Private Network (VPN). When
installed on your device(s), this soft ware al-
lows you to have a secured connection when- ECONOMY
ever and wherever you need it.

Cultivate a clear social media strategy. Using Communication to Foster Community
In addition to using social media channels to
communicate with your customers, experts
while also increasing productivity — among
say it is a good idea to integrate some sort of
the most precious commodities of running a
Customer Relationship Management (CRM)
business. Th ey key is choosing those that are
soft ware to nurture those relationships and
user-centric over business-centric. Broker Notes
foster a greater sense of community.
Having all of the right mobile equipment is not HubSpot CRM, Salesforce, Zoho CRM, Infu-
much use to you if you don’t have access to a sionsoft , and NetSuite CRM+ are just a few from home and
good Wi-Fi and internet connection. Almost of the most popular programs, each off er-
anywhere you look nowadays — in a coff ee ing a wide variety of ways to stay in contact
shop, hotel lobby, airport, and other places, with customers and track your last touches Earn Huge Fees!
you can fi nd some form of free, public Wi-Fi with them, whether it was via phone, email,
and/or internet connection. However, there Continued on page 38

brokeringnotes.com

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