Page 8 - Newsletter August 2019

Why Branding is so important to your business -

Jeff Sharratt “With the current difficult trading conditions
experienced by most, it’s easy to understand why non-essential spending is kept
to the minimum. However, it’s in these very tough trading conditions that you
need invest the most into your brand image and awareness. Your potential
customers have emptier pockets too, and they’re not willing to spend on risky or
non-essential investments either. When they do want to spend, your brand
image will help these potential customers choose you over the competition.
Advertising in its many forms, if done well, will help drive sales or if done badly
will do the opposite. Advertising isn’t cheap either, so making the most of your
investment is key to driving sales.
I’ve lost count of how many bad adverts I’ve seen; these are just wasted opportu-
nities and lost business. Spending money on the advert space isn’t worth a penny
in return if your advert doesn’t do your business justice. It doesn’t need to cost a
lot to create an effective advert, so the investment can easily be recouped.

Consistency is king with branding, so discussing what you want to
achieve with your designer is a good first step. Creating a design style is
important so your customers will be able to recognise your brand a mile
off and trust your message. Depending how far you want to take it, this
can be achieved with as little as a few hours work. Once your brand style
is ready, this will help with all your future design work and reduce costs,
as a lot of the hard work has already been done.
”
Jeff Creative offers the following design services: -
• Web and print adverts
• Logo artwork
• Flyer artwork
• Leaflet artwork
• Brochure artwork
• Posters / Banners
• Events & exhibition products
• Foamex signage
• 2D layouts
• Technical drawings / manuals The flower and the font are key
• Assembly or fitting instructions to recognising that VHMBT and
• 3D visuals (lifelike renderings of 3D designs)
• Websites & hosting APTL are linked.

If you are looking to improve your brand image and
maximise your customer appeal then please get in
touch.

Jeff
Special offer until
30th September

20% Off

Logo Artwork

https://www.facebook.com/jefferscreative/
Telephone: 07523 055203