Page 80 - PG - New Franchisee - Clinic Operations - 2019
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New Franchisee Clinic Operations
Participant Guide
The Joint Glossary
The psychological factors associated with chronic acquired a package of ongoing care or membership
pain are those related to ongoing stress and CR (Conversion Rate) - Percent of prospects who
anxiety Prevailing social conditions may serve as converted to a package or membership Formula:
a complicating factor to associated psychological (conversions / prospects)
factors The focus of treatment in the chronic phase
is directed towards reduction of pain, restoration of Doctor of Chiropractic (D.C.) - A D C is a licensed
bodily function and patient life-style education primary portal of entry health care provider that
focuses on the biomechanics of the spine, related
Clinic Support Center (CSC) - The department at extremities and their relation to the human nervous
the corporate office that supports the outside clinic system The D C administers manual manipulation or
network adjustments to the joints resulting in improved joint
Coccyx - The anatomical term for the area located motion, neurological function and health of the patient
just below the sacrum frequently referred to as the
“tail-bone ” The coccyx is a small bone that articulates E
with the sacrum and that usually consists of four fused Empathy - The capacity to understand what another
vertebrae, which form the terminal segments of the person is experiencing from within the other person’s
spinal column in the human spine
frame of reference (i e , the capacity to place oneself
Cognitive - The set of all mental abilities and in another’s shoes ) Empathy is known to increase
processes related to knowledge: attention, memory positive social (helping) behaviors
and working memory, judgment and evaluation, EP (Existing Patients) - Number of unique patients
reasoning and “computation”, problem solving and who visited during the time period who were not new
decision making, comprehension and production of patients
language, etc Human cognition is conscious and
unconscious, concrete or abstract, as well as intuitive EPV (Existing Patient Visits) - Number of visits
(like knowledge of a language) and conceptual (like generated from preexisting patients
a model of a language) Cognitive processes use Evidenced Based Care - Applying the best available
existing knowledge and generate new knowledge research results (evidence) when making decisions
Comparison to Historical Average (EOY) Goal – about health care Health care professionals who
Relative sales performance compared to the historical perform evidence-based practice use research
averages for that specific month in operation Also evidence along with clinical expertise and patient
referred to as the End of the Year Goal preferences
Conversions - Number of prospects that have Existing Patient - An established patient of The Joint
© 2019 The Joint Corp. All Rights Reserved. 80 Published on: 05/31/2019
