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UNITY
Marketing Activity Social Media

In 2017 the airport continued to promote the airline routes available at Social media plays a hugely important and cost effective role in
the airport in both the Irish and UK markets. The airport in partnership communicating with current and potential customers. The airport
with Tourism Ireland and our airline partners invested over €150,000 has developed a significant digital footprint in recent years. It now
in campaigns which featured on press, radio, outdoor and digital has 80,000 Facebook fans and is the second most popular airport
platforms. The campaign in the Irish market promoted the 20+ on Facebook in Ireland. Engagement with the airport’s Facebook
destinations available from the UK and Europe to our core and outer content regularly outperforms that of much bigger airports across
catchment areas in the West, North West and Midlands regions of Ireland and the UK. The size of our social media audiences provides
Ireland, highlighting the airport’s unique selling points of convenience, a valuable platform for promoting the airport as the gateway for the
great value and hassle-free travel. West and North West.
The airport’s overseas campaigns focused on promoting the low
fares access to the West and North West available from the UK with a In January 2018 the airport were delighted to be one of only two Irish
particular focus on highlighting the airport’s location as the Western airports shortlisted for 3 global awards in the prestigious Moodie
gateway for the Wild Atlantic Way. The campaign reached 2.1 million Davitt airport digital, mobile and social media awards. The awards
radio listeners and generated 2.2 million online impressions. Overall recognise excellence in social & digital media among airport’s & their
the UK campaign led to a 22% increase in flight bookings in 2017. commercial partners.

80,000 fans 100,000
15,500 followers
4,200 followers Followers on Social Media

Liverpool 4m+300,000 video views
1h 10min

The unbeaten path

Reach for UK Advertising
Campaigns

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13535_TI_48Sht_Liverpool_Mayo_3048x6096_1.0 APPROVAL