Page 18 - 2070_IWAK_Corporate brochure_single page_flipbook_Neat
P. 18

INSIGHTPASSENGER
Airport Experience                                                       Overseas Visitor Profile

Every year the airport carries out passenger surveys to gain an insight  The airport surveyed 411 passengers, whose journey originated in
from passengers on their experience when using the airport, and to       the UK and Europe and who were visiting the region for holiday
gather valuable demographic information of customers using the           purposes, to establish what counties they visited as part of their trip
facility. In 2017 the airport surveyed 1,250 passengers across our       to the regions. The results highlight the importance of the airport
network of flights.                                                      from a regional access perspective in delivering visitors to a number
                                                                         of different counties across the regions.
Customer Satisfaction
                                                                         Q: What counties did you visit
Providing a good experience for customers using the airport is           whilst in Ireland?              20%
extremely important and the airport continues to rank highly in
this regard on an annual basis. Feedback on the airport facility and     75%22%11%7%4%
services from customers provides a valuable contribution in assisting                      2%
the airport in identifying areas where we can further enhance the
airport experience for our passengers.                                        36% 1%

Q: How would you rate your overall experience of using the                8%                                  7%
airport today?

50%

45%

40%

35% 42% 41%

30%

25%

20%

15%                                                                      OTHER = 13% - Kerry 4%, Derry 3%, Limerick 2%, Down 2% Fermanagh 1%, Cavan & Monaghan 1%
10%                                                                      Visitors travelled to more than one county during their trip to Ireland with an average of three
                                                                         counties visited
5% 1% 1% 2% 13%

0%   Very Poor  Poor  Fair  Good  Very Good Excellent
   13   14   15   16   17   18   19   20