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VOLUME 1, ISSUE 1                                                                     NOVEMBER-2018








                                             Sales


                                        This story can fit      is making it useful to   variety of topics but try
                                        150-200 words.          your readers.           to keep your articles

                                        One benefit of using    A great way to add      short.
                                        your newsletter as a    useful content to your   Much of the content
                                        promotional tool is     newsletter is to        you put in your
                                        that you can reuse      develop and write       newsletter can also
                                        content from other      your own articles, or   be used for your
                                        marketing materials,    include a calendar of   Web site. Microsoft
                                        such as press releases,  upcoming events or a   Publisher offers a
                                        market studies, and     special offer that      simple way to convert
                                        reports.                promotes a new          your newsletter to a
           Caption                                              product.                Web publication. So,
           describing                   While your main goal    You can also research   when you’re finished
                                        of distributing a
           picture or                   newsletter might be     articles or find “filler”   writing your newsletter,
           graphic.                     to sell your product or   articles by accessing   convert it to a Web
                                        service, the key to a   the World Wide Web.     site and post it.
                                        successful newsletter   You can write about a

                                             Production

             “To catch the              This story can fit      economic trends, or     Some newsletters

                    reader's            100-150 words.          make predictions for    include a column that
                   attention,           The subject matter      your customers or       is updated every issue,
                                                                clients.
                                                                                        for instance, an
                                        that appears in
                   place an             newsletters is virtually   If the newsletter is   advice column, a
                                        endless. You can
                                                                                        book review, a letter
                 interesting            include stories that    distributed internally,   from the president, or
                                                                you might comment
               sentence or              focus on current        upon new procedures     an editorial. You can
                                                                                        also profile new
                                        technologies or
                quote from              innovations in your     or improvements to      employees or top
                                                                the business. Sales
            the story here.”            field.                  figures or earnings will   customers or vendors.
                                        You may also want to    show how your
                                        note business or        business is growing.


           Caption                           Supply Chain Management
           describing                   This story can fit 75-125  message you’re trying  There are also several
           picture or                   words.                  to convey. Avoid        tools you can use to
           graphic.                     Selecting pictures or   selecting images that   draw shapes and
                                        graphics is an          appear to be out of     symbols.
                                        important part of       context.                Once you have
                                        adding content to       Microsoft Publisher     chosen an image,
                                        your newsletter.        includes thousands of   place it close to the
                                        Think about your        clip art images from    article. Be sure to
                                        article and ask yourself   which you can        place the caption of
                                        if the picture supports   choose and import     the image near the
                                        or enhances the         into your newsletter.   image.

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