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VOLUME 1, ISSUE 1                                                                     NOVEMBER-2018








                                             Inside Story Headline


                                        This story can fit      successful newsletter is  You can write about a
                                        150-200 words.          making it useful to     variety of topics but try

                                        One benefit of using    your readers.           to keep your articles
                                        your newsletter as a    A great way to add      short.
                                        promotional tool is     useful content to your   Much of the content
                                        that you can reuse      newsletter is to devel-  you put in your news-
                                        content from other      op and write your own  letter can also be
                                        marketing materials,    articles, or include a   used for your Web site.
                                        such as press releases,  calendar of upcoming  Microsoft Publisher
                                        market studies, and     events or a special     offers a simple way to
                                        reports.                offer that promotes a   convert your newslet-
           Caption                                              new product.            ter to a Web publica-
           describing                   While your main goal    You can also research   tion. So, when you’re
                                        of distributing a news-
           picture or                   letter might be to sell   articles or find “filler”   finished writing your
           graphic.                     your product or         articles by accessing   newsletter, convert it
                                        service, the key to a   the World Wide Web.     to a Web site and post
                                                                                        it.


                                             Inside Story Headline
             “To catch the              This story can fit      note business or        show how your

                     reader's           100-150 words.          economic trends, or     business is growing.
                   attention,           The subject matter      make predictions for    Some newsletters
                                                                your customers or
                   place an             that appears in         clients.                include a column that
                                        newsletters is virtually
                                                                                        is updated every issue,
                  interesting           endless. You can        If the newsletter is    for instance, an
                sentence or             include stories that    distributed internally,   advice column, a
                                                                you might comment
                                        focus on current
                                                                                        book review, a letter
                quote from              technologies or         upon new procedures  from the president, or
            the story here.”            innovations in          or improvements to      an editorial. You can
                                                                                        also profile new
                                                                the business. Sales
                                        your field.
                                        You may also want to    figures or earnings will   employees or top
                                                                                        customers or vendors.

           Caption                           Inside Story Headline
           describing                   This story can fit 75-125  message you’re trying  There are also several
           picture or                   words.                  to convey. Avoid        tools you can use to
           graphic.                     Selecting pictures or   selecting images that   draw shapes and

                                        graphics is an          appear to be out of     symbols.
                                        important part of       context.                Once you have
                                        adding content to       Microsoft Publisher     chosen an image,
                                        your newsletter.        includes thousands of   place it close to the
                                        Think about your        clip art images from    article. Be sure to
                                        article and ask yourself  which you can         place the caption of
                                        if the picture supports   choose and import     the image near the
                                        or enhances the         into your newsletter.   image.

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