Page 333 - rise 2017
P. 333

Mean
             Assurance                                19.60       20.27        0.171
             Empathy                                  14.63       14.27        0.272

             Tangibility                              19.97       19.73        0.174

             Table III Distribution of mean scores and t-test results of service quality

             Overall Customer satisfaction with Islamic banking

             As seen in table IV, the level of customer satisfaction was measured using a five Likert scale ranging
             from “strongly disagree (1)” to “strongly agree (5)”.

               In this study, Pearson Correlation Coefficient is used for test the hypothesis. The hypothesis tested is
             that linear relationship exists between two variables, dependent and independent variable, as seen in the
             correlation coefficient (r). The analysis shows that the result of tangibility, reliability, responsiveness,
             assurance, empathy and compliance have a highly significance correlation with customer’s satisfaction.
             The  bivariate  correlation  procedure  shows  that  the  research  hypothesis  subject  to  a  two  tailed  test  of
             statistical  significance  at  two  different  levels  –  highly  significant  (p<.001)  and  significant  (p<.01)  or
             (p<.05).  The  results  of  correlation  analysis  also  confirmed  that  the  independent  variables  of  service
             quality  dimensions  and  compliance  are  highly  correlated  with  dependent  variables  which  is  customer
             satisfaction at P-value (p<0.01 or p<0.05).  Therefore, this analysis has supported the six hypotheses (H1,
             H2, H3, H4, H5 and H6).


                                              Customer Satisfaction
             Variables                                                   Results
                                                    p-value
             Shariah Compliance                      0.716           H1 was supported
             Reliability                             0.747           H2 was supported

             Responsiveness                          0.673           H3 was supported

             Assurance                               0.778           H4 was supported
             Empathy                                 0.777           H5 was supported
             Tangibility                             0.769           H6 was supported

             Table IV Results of hypotheses tests


               Furthermore, the significant path correlations shown that assurance and the empathy dimensions had
             the most positive impact on Islamic banking service quality at Bandar Enstek followed by tangibility,
             reliability,  shariah  compliance  and  responsiveness  respectively.    The  standardize  path  was  0.778  for





                                                331
   328   329   330   331   332   333   334   335