Page 18 - 16 Cotton SA December 2018
P. 18
Filium makes ordinary fabrics extraordinary
Imagine a life where your favourite cotton,
wool, silk, or linen clothes shrug off water,
resist stains, and refuse to smell anything
but fresh after weeks of wear.
The Filium process is safe for people
and the planet. No nanoparticles or
long with food and harmful chemicals that can break down
Ashelter, clothing is one and leach into skin or the environment,
of our basic human needs. are used.
And while we might think
about how much things cost From anti-microbial bandages to mess-
proof scrubs, Filium can reduce waste It's not sweat that makes clothes smell,
at the store, or complain and make hospitals safer.
about doing laundry or dry it's bacteria that grows when sweat
cleaning bills, we don't see soaks into fabric. Since Filium repels
liquid, perspiration evaporates through
the hidden costs, like the Come home from a dirty job looking as
heavy environmental foot- clean as you did when you left. the breathable fabric leaving clothes
print of clothing production. Construction workers, chefs, custodians, smelling fresh even after a hard
It's a pretty big deal. anyone who makes a mess or cleans one workout.
up can benefit from Filium workwear.
Filium's about more than
water resistant clothes. It's Wine, coffee, melting ice cream -
a breakthrough that could It's astonishing how quickly kids get dirty. anything you used to worry about
make a huge impact on the Filium could change all that with kids' and ruining your clothes runs right off Filium-
world, in the form of baby apparel that resists the most activated fabric.
drastically reduced carbon determined mess-makers.
emissions and pollution. It
feels good to put on a shirt Dunk a Filium-activated shirt in water
(or coat or whatever) that Filium's ability to make any natural fabric and it'll still get wet. But since the fabric
not only makes you feel resist odours, repel water and dry faster, repels the liquid, it dries up to 40%
more comfortable, better can transform athletic apparel. Work up faster than regular clothing.
protected, and ready for as much sweat as you like, and still enjoy
anything - but also soft, breathable qualities of natural fabric
represents a choice that against your skin. Filium-activated fabric acts and feels
can actually make a just like regular cotton, wool, linen or
difference in the world. silk - because it is. The core technology
Imagine hopping on a plane for a is produced according to bluesign®
"ABLY", the first brand weeklong trip without even bringing a standards for sustainable materials and
activated with Filium, carry-on. Everyone from backpackers to production.
debuted with a line of 100% business travellers can go farther with
cotton T-shirts and hoodies. less stuff.
With clothes that resist stains and
odour, less time is spend doing laundry.
What's more, by reducing how often
clothes are washed and dried, Filium
can make a significant dent in our
carbon footprint.
Extracts from the Filium.com website
18
