Page 22 - 19 Cotton SA September 2019

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The success of the
Edcon Group localisation
strategy is the result of
committed leadership and
a dedicated cotton team
driving the Edcon Cotton
Fabric strategy. This team
includes: Brightness Sibiya,
Noel Paulson, Seelan
Gounden, Sadhasivan
Moodley, Lance Julius, and
Norman Naicker.

Delegates from the Edcon Group, with retail chains Edgars
and Jet clothing stores visiting a cotton farm.

“ The Woolworths

team felt inspired that
its business is able to
Edcon Group CEO, Mike Elliot with Noel
Paulson, Edcon Group Divisional Executive: touch lives at grass-
Production and Sourcing, putting the
localisation drive into action. roots level by supporting
the small farming
18 June 2019. They announced their commitment initiatives.”
to increase their order for cotton lint to 2 200 t
for the next year as part of their commitment to
the local clothing and textile industry.
Understanding the commitment that agriculture
WOOLWORTHS makes, and the commitment involved in the
Woolworths visited cotton farms and a processing process, Woolworths is proud to be part of this
plant (cotton gin) on 19 June 2019 with a initiative, and is on a journey to become the
delegation of 12 strategic division leaders. For leading sustainable retailer in South Africa.
the majority of the delegation it was the first time Woolworths Holdings is the only South African
they saw how cotton is grown, harvested and retailer to become a member of the Better Cotton
ginned. Initiative (BCI) and has committed to sourcing
The Woolworths team felt inspired that its 100% of its cotton as “more sustainable cotton”
business is able to touch lives at grass-roots level by 2020.
by supporting the small farming initiatives and BCI compliant lint comprised 32% of the
making a significant impact on people’s lives. cotton lint produced in 2018 in South Africa.

22 | Katoen SA \\ Cotton SA