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• Assist a floundering team in developing a clear sense of purpose and a compelling vision for the future.
• Take a strategic assignment that involves charting new ground and communicating the vision to a
critical audience.
• Prepare and present a strategic proposal to senior leaders that involves a change in direction and a
request for sponsorship and resources.
• Lead or be a team member on a start-up that requires creating a team charter to unify, focus, and
inspire the team.

Take time to reflect…
If you see that people are not tracking with your message or with the strategy overall…
…then emphasize the importance of being as one. Bring into focus the purpose that everyone
has in common. The goals you all share. The customers you all serve. The future you are trying to
create.

If you sense that excitement about the strategy is losing steam…

…then relight the fire. Bring the mission to life. Create milestones for people to rally around.
Celebrate successes along the way. Build enthusiasm for goals that everyone buys into.

If you feel people don’t see the importance of what they do…
….then keep the vision front and center. Make it real. Show them the difference their contribution
makes. Let them see how significant their role is in the grand scheme of the organization.

“Good business leaders create a vision,
articulate the vision, passionately own the vision, and relentlessly
drive it to completion.”

Jack Welch – American business executive, author, and chemical engineer

Learn more about Drives vision and purpose

Antonakis, J., Fenley, M., & Liechti, S. (2012). Learning charisma: Transform yourself into someone
people want to follow. Harvard Business Review, June, 127-130.
Belsky, S. (2010). Making ideas happen: Overcoming the obstacles between vision and reality. New York,
NY: Portfolio.
Center for Creative Leadership, Cartwright, T., & Baldwin, D. (2007). Communicating your vision.
Hoboken, NJ: Pfeiffer.
Kouzes, J. M., & Posner, B. Z. (2012). The leadership challenge: How to make extraordinary things
happen in organizations. (5th ed.). San Francisco, CA: Jossey-Bass.

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