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Kurtzman, J. (2010). Common purpose: How great leaders get organizations to achieve the extraordinary.
San Francisco, CA: Jossey-Bass.
Reiman, J. (2012). The story of purpose: The path to creating a brighter brand, a greater company, and a
lasting legacy. Hoboken, NJ: John Wiley & Sons.

Deep dive learning resource links

Barón, M. (2013, August 28). Top tips for creating a clear vision for your business. Small Business UK.
Retrieved from http://www.smallbusiness.co.uk/starting-a-business/ideas-and-business-
planning/2392048/top-tips-for-creating-a-clear-vision-for-your-business.thtml
Baskin, E. (2014, January 6). To align employees, keep the vision simple – and unique to your culture.
Good Company. Retrieved from http://blog.tribeinc.com/2014/01/06/to-align-employees-keep-the-
vision-simple-and-unique-to-your-culture/

Chappelow, C. (2012, September 5). 5 Rules for making your vision stick. Fast Company. Retrieved from
http://www.fastcompany.com/3000998/5-rules-making-your-vision-stick

Frost, S. (n.d.). How to align employees with company goals. Chron. Retrieved from
http://smallbusiness.chron.com/align-employees-company-goals-11667.html

Genard, G. (2012, March 25). 4 Easy ways to become a more charismatic speaker. Public Speaking
International. Retrieved from http://www.publicspeakinginternational.com/blog/bid/131382/4-Easy-
Ways-to-Become-a-More-Charismatic-Speaker
Harrison, C. (2007, December). Who’s your audience? Ways to win your audience through inclusion.
Toastmasters International. Retrieved from
http://www.toastmasters.org/ToastmastersMagazine/ToastmasterArchive/2007/December/WhosYourA
udience.aspx

Kaipa, P. (2012, July 2). Recover your credibility. Harvard Business Review Blog Network. Retrieved from
http://blogs.hbr.org/2012/07/recover-your-credibility/

Kotter, J. (2011, April 27). The biggest mistake I see: Strategy first, urgency second. Forbes. Retrieved
from http://www.forbes.com/sites/johnkotter/2011/04/27/the-biggest-mistake-i-see-strategy-first-
urgency-second/
Mind Tools. (n.d.). Appreciative inquiry: Solving problems by looking at what’s going right. Mind Tools.
Retrieved from http://www.mindtools.com/pages/article/newTMC_85.htm
Moss Kanter, R. (2012, October 23). 12 Guidelines for deciding when to persist, when to quit. Harvard
Business Review Blog Network. Retrieved from http://blogs.hbr.org/2012/10/12-guidelines-for-deciding-
whe/
Spiro, J. (2010, August 30). How to get employees excited about your business vision. Inc. Retrieved
from http://www.inc.com/guides/2010/08/how-to-get-employees-excited-about-your-business-
vision.html
Tabaka, M. (2010, August 24). 3 Steps to make your vision work for you. Inc. Retrieved from
http://www.inc.com/marla-tabaka/3-steps-to-make-your-vision-work-for-you.html

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