Page 4 - Q2 GI/J&J Newsletter, 2019

Key Messages

FREDERICK CANA

Trade Marketing Manager
GI/J&J Consumer Division

I am delighted and honored to compile and present to you the hard work of everyone through our quarterly
Gulf International / Johnson & Johnson Newsletter. Second quarter was a busy period. Numerous successful Best-In-
Class activations, wonderful sampling campaigns, value added projects, charitable initiatives during Ramadan and many
more were made possible by the commendable efforts of the Gulf International / Johnson & Johnson’s dedicated team

as they always strived to achieve optimal results while broadening brand awareness. We have 90 plus merchandising
strength across UAE touching our products 24x7 and objective is to groom, develop capabilities, coach and show them
the succession path for career development.

Tough market situation caused a bit underwhelming inputs from everyone but we continued to stay positive and
transformed those challenges to opportunities. One of the best examples of collaborative effort was Baby Mega Restage
that was successfully implemented in all Carrefour doors. In-store event activations and professional detailing team
strategies were also part of the team’s recipe for success. Flip through the next pages for more details!

I would like to thank Gulf International, Albatha and Johnson & Johnson management for their constant support. I wish
all the best to the team for the remaining of 2019.

SIDRAH SHAFFI

HR & Admin Manager
GI/J&J Consumer Division

Indeed a splendid Q2, I would like to extend sincere gratitude and congratulations to the entire team for this

continuous profound results facing all the challenges at the market place. These results are generated through
intelligent strategic and an incessant focus on quality and quantity of execution in operations.

In the Year 2019, the metrics to success was bringing in further improvisation in current processes and supporting the
sales force with the necessary tools. Moreover, we were able to reach out to our end-consumers through promoter

deployment across leading MT and GT doors which helped us liquidate the aging stocks and simultaneously created
brand awareness. Adding up the NPIs for 2019 and time gain NPIs of 2018 along with BMR will certainly help us to
uplift the performance in the coming months.

Furthermore, the furious challenges within UAE market and looking at the current economic situation I am glad to
announce that we have retained all our employees. Keeping in mind the cost efficiency, we increased the headcounts
based on the requirements of new store openings without any additional cost.

Lastly, I would like to thank GI and J&J Management for their continuous support at all times. Being very optimistic
for the remaining quarters, and we will continue at the same momentum to achieve further progression.

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