Page 6 - Q2 GI/J&J Newsletter, 2019
P. 6

Business Updates – Union Coop









                                                         No goal was ever achieved without a vision and my vision is to
                                                  grow J&J business in Union Coop with a rate of +11.5% in 2019 vs. LY.

                                                  Also, to be the highest contributor to Union Coop’s  business within all
                                                  the categories J&J exist in with proper planning, smart investments, and
                                                  better partnership.


                VICKY DAS                         In order to achieve these, the numbers have been forecasted for the year

                 Senior Manager                   2019 and strategies were laid out accordingly. I also initiated a monthly
          Insights & Business Development         planning  and  tracking  process  to  make  sure  we  are  on-track  with  our
               GI/J&J Consumer Division
                                                  goals  and  achievement  which  has  been  quite  effective  so  far.  We  also
                                                  made  sure  that  all  the  events  were  aligned  and  executed  as  per  J&J
                                                  calendar and participate in Union Coop events if any.

                                                  In  Q2,  due  to  increased  business  partnership,  we  were  able  to
                                                  overachieve  Union  Coop  numbers.  The  challenge  we  had  was  with  the

                                                  over  stocks  laying  in  the  warehouse  since  the  end  of  last  year.  We
       2019 Target:                               managed the situation pretty well by directing the merchandising team

       AED 24.9M                                  to  pull  out  maximum  stocks  of  the  focused  SKU’s  on  to  the  shelves

                                                  followed  by  participating  in  category  promotions  and  local  initiatives.
       YTD June 2019                              Business also expanded through a new store opening. Overall,  we were
                                                  able to maintain consistency with the stocks from the beginning of the
       Achievement:                               year till date even after achieving AED 17.5 Million with a growth rate of

       AED 17.5M which is                         +45.9% vs LY. Union Coop which was considered as an underdog a few
       about +70.4% of the                        years back but is now among the prime top customers which drives not

       target                                     only Union Coop business but also contributes highly towards the overall

                                                  UAE numbers.

       Growth Rate:                               In  Q3,  we  look  forward  for  the  BMR  execution,  Cotton  Touch  Wave  2,
       +45.9% vs LY                               Neutrogena Cellular Boost activations and hoping for better off take and

                                                  business growth.


                                                  Having said the above, my heartfelt thanks to our  entire GI team,  who
                                                  was involved in Union Coop business, specially  Saif for making sure all
                                                  the  operational  tasks  were  accomplished  on  time,  Neil  and  his

                                                  merchandising  team  for  supporting  us  whenever  needed  and  never
                                                  missed an opportunity to increase shelf share through free gondolas and
                                                  pallet displays apart from pulling out maximum stocks on to the shelves.
                                                  Overall, a great team and a fantastic achievement. Well done to all!




                                                            06
   1   2   3   4   5   6   7   8   9   10   11