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GLOBAL ETIQUETTE COMPENDIUM
AC TI VI TY
3B. STORY-TELLING
INTRODUCTION:
This activity examines story-telling in order to bring
PERFORM WITH FLAIR to life.
The activity can be highly adapted according to
what type of stories are relevant to your hotel.
It takes just under 10 minutes.
LOGISTICS:
This is best run in groups of up to 6.
Ensure you have a room “off-stage” so that you are
not interrupted.
SET-UP:
Have a flip chart ready together with pens.
On one page write the word LOCATION and then
underneath the words History; Neighbourhood;
Architecture.
On a second flip chart page write the words FOOD
& BEVERAGE and then underneath write the words
Who; Origin; Preparation; Ingredient.
On the third flip chart write the word PERSON
and then underneath write the words Origin;
Languages; Interests.
PREPARATION:
Before you run the activity, make sure you have
some sample stories based on LOCATION and
FOOD & BEVERAGE that you can use as examples.
Back to page 5: Overview of Resources
RUNNING THE ACTIVITY:
What is story-telling?
Start by asking your colleagues to describe what
they think story-telling means.
The key point that you are trying to make here
is that story-telling as far as Global Etiquette is
concerned is a way to convey interesting facts about
InterContinental ® Hotels & Resorts that will make a
guest’s stay more meaningful.
It is important to emphasise that in our case, story-
telling should be quite brief. This is definitely not a
bed-time story, we do want our guests to stay awake!
This is more like a line or two that will capture our
guests’ imagination.
Why story-telling?
Ask colleagues why story-telling is important.
The point to make is that research shows time and
time again that our brains are much more likely to
remember things told to us as stories. So, if we tell
our guests stories about InterContinental, they will
remember key elements of their stay even more.
Story-telling also builds a connection with our
guests. Which in the long run means that they are
more likely to be more loyal to us.
Our InterContinental Stories
Show your colleagues the first flip chart – i.e. the
one with the word LOCATION.
Then take them through the words History;
Neighbourhood; Architecture. Ask people if they
have anything interesting to say about the location
of our hotel (or our hotel itself) based on those
three words.
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