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A culinary love affair...
Personal advantage – together, they represent the superb food &
that of increasing one's wine traditions and cultures of this region.
own amount of work – And indeed, this is precisely why we are
had to be in step with directly involved in the story of the ancestry
that of the general of Tiramisu. It is what motivated us to write
advantage in the terri- this delicious farce, inhabited by the same
tory. A territory with which a serious, tangi- spirit that animates and drives us. Austrian
ble link was (and remains) crucial, as a pri- Composer Gustav Mahler (1860 -1911)
mary source of the added value of a given wrote that "Tradition is the passing on of
place. In short, we invest our own time and the fire, not the worship of the ashes". To
effort in order to promote the region as a this, we would add that innovation is sim-
whole, in the belief that this is our true sha- ply disobedience with a successful outcome.
red heritage. Twenty-two winemakers and This was the case for what we ... to this, we would
eighteen taste experts have subsequently call today the classic Tiramisu add that innovation
joined this project. Today, the Consortium is which, we shall see, was the is simply
a group of sixty companies and organisa- result of an ingenious re-ima- disobedience with
tions, all driven by the same spirit – gining of simple ingredients. a successful outcome.
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