Page 13 - Futr Investment Proposal

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Key Questions

We will focus on the following areas throughout DD

Area Question Response

The early signs are positive with POCs showing financial benefits of up to £2m in cost savings
Will Public & Enterprise clients
Adoption for the police. Several promising Enterprise leads have come from the Praetura network alone
adopt Chatbots?
so there is no reason to doubt uptake.
This is unknown at the moment and is not likely to be any clearer by the time any investment
Will consumers adopt
Adoption chatbots and add bots to completes. Praetura need to be comfortable that the underlying Public/Enterprise business will
provide strong enough returns and any benefit from retail is upside. We believe a 5x return is
messaging apps?
achievable without the retail arm of the business ever taking off.
We asked Phil Cox to undertake an initial review which was positive. The business continues to
Does the technology work and
Technology win new clients and pilots in both the public and private sectors indicating a demand for their
is it leading edge?
technology. We will engage Apadmi to undertake the Tech DD.
Mostly salaries. A breakdown is included in the use of funds (Page 53). £300k on senior
Use of funds What are the funds used for? management is fixed, we estimate £250k on tech is fixed and the majority of the rest will be
variable in line with sales.
It is currently all reactive with the founders generating the sales. A senior hire to cover the
affiliate market will complement the team when he arrives in early 2019. The company is
Sales strategy What is the sales strategy? resource constrained and have more opportunities than they can convert. They do not have a
developed sales strategy given bandwidth. We would undertake a one day workshop with
management in diligence to start to develop a fuller sales strategy.
The company has received SEIS approval for previous rounds (we have seen confirmation) and
EIS What is the Status? is applying for EIS pre approval. This is highly likely to be a knowledge intensive business if that
is required further down the line.

How secure is the data
Data collected by the chatbots We would look for the technical dd to review this area in detail.
especially given public sector?