Page 9 - Futr Investment Proposal

9
Model
The management are reacting to early feedback from the market and have altered their
model accordingly. This change is positive
There are 2 revenue streams:
Public/Enterprise Chatbot
This is largely SaaS based revenue
where a company or public body
can purchase a chatbot on
subscription. The bot will plug
directly into any website or social
media accounts, onboarding time
and cost will depend on how
complex the bot is but very basic
bots can be done in a matter of
days. Momentum is growing with
police forces, HMRC and Councils
looking to solve basic admin and
information requests.
Marketing/Retail
This is largely click through revenue
being generated from retailers
using the chatbot as a marketing
tool. This requires large marketing
spend and larger amounts of
market penetration. The marketing
bot is often referred to as ability to deploy quickly;
‘Chatamo’. the architecture of the platform;
multilingual and natural language
The model and strategy have across voice and chat;
changed in the few months we have located in London/UK;
been speaking to Futr due to the partnerships providing credibility
growing interest from the public and opportunities (Oracle,
sector. Originally Futr was pitched Accenture as examples)
to Praetura as a marketing business
with potential for SaaS revenue,
now it is a SaaS business with
potential upsides in marketing. This
shows the management responding
positively to opportunities and
advice whilst also making the
business a much more attractive
proposition.
The Futr chatbot is attractive
compared to competitors due to a
combination of factors:
reputation from working with the
police and other public sector
bodies;