Page 10 - Futr Investment Proposal

10
Market

The Chatbot Market is set to grow from its current market value of more than US$250m to

over US$1.34billion by 2024, according to a new research report by Global Market Insights

Market Competition

An increasing number of companies and Chatbots are provided by many agencies and
industries are implementing chatbots to improve advisors. For example Gnatta locally provides
customer engagement, services and chatbots to Missguided.
efficiency. Facebook saw a 5.6x increase in
conversational chatbots in 2017 (see appendices Competition in the public sector is low given the
for chart). high barriers to entry.

The public sector and enterprise markets are Futr states that there are currently no competitors
significant but are difficult to quantify. looking to target the retail market through
affiliates with the chatbot solution similar to Futr.
The retail market Futr are targeting is untested.
Futr's main route to market would be through the We would look for PMSI to provide insight on the
6 main affiliates, for example Awin has 6,000 retail competitive landscape.
clients. Futr’s latest hire is the ex Business
Innovation Director for Awin. Awin would provide
the bots to all 6,000 retailers for free, retailers
would use the bots as marketing tools to sell and
promote offers and Futr would get a 10%
commission on sales.

We would engage PMSI to undertake market
diligence and customer referencing.