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P. 42
Breathe
Without a Second Thought
aving previously would purify and disinfect indoor air. After
worked for their hard work and many rejections, Aura Air
father’s heating, raised 1.2 million dollars from private inves-
ventilation and air tors. In 2020, with the onset of COVID-19,
conditioning com- highlighting the necessity of their product,
pany, Aviad and investors who had originally been skepti-
Eldar Shnaiderman cal and declined to fund, approached the
understood that brothers, leading Aura Air to finish their
Hstandard ventilation second round of investment with 3 million
or air conditioning wasn’t enough to pre- dollars. In June 2021, after research proved
vent indoor air from being polluted with the success of their technology – the ability
gases, aerosols or viruses. The Shnaiderman to filter 99.9% of the COVID-19 virus from the
family ate, breathed, and slept air quality. air – Aura Air went public on the Tel Aviv
Their father filled their childhood with end- stock market (AUSR), though they feel as
less imagination. Running in and around though they are still just at the beginning
huge air hoses and ventilation ducts during of their journey.
summer vacations, little did they know, this
early childhood fascination, those invalu- The COVID-19 Effect
able experiences would end up leading them
to help the world become a safer place and Aura Air did not lay off any workers or put
to dizzying success. any workers on furlough during COVID-19, in
fact, the small startup recruited additional
In 2018, with past epidemics like SARS and workers to create a team of 20 all commit-
MERS on their minds, the Shnaiderman ted to improving the air we breathe. At the
brothers co-founded Aura Air in Tel Aviv, same time, Aura Air developed partnerships
aiming to bring a product to market that with existing manufacturing plants while
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