Page 90 - FML Event Guide
P. 90
88
12.30 – 14.00
Sugar in the news: is it improving public health?
Sugar continues to dominate column inches. It could be said that health bloggers and consumer forums exert even more in uence on consumers than food scientists and nutritionists. What is the real capacity of social media to in uence public health? And, can that message be successfully managed by industry experts?
Chair: Dr Clare Llewellyn, Lecturer in Behavioural Obesity Research, University College London and Lead, London Regional Group, Association for the Study of Obesity
Examining the role of social media in listening to and communicating with customers: Using social analytics to understand and in uence consumer health choices
Peter Fairfax, Senior Research Analyst, Brandwatch
Using the media to in uence change: successfully engaging industry in reformulation
Kawther Hashem, Nutritionist and Researcher, Action on Sugar
Determining the role of the food and drink industry in communicating facts about sugar
Sian Porter, Spokesperson, British Fruit Juice Association and Dietitian
12.30 – 13.00
13.00 – 13.30
13.30 – 14.00
