Page 34 - MMR Premium - The Guide
P. 34
take twinings... ‘This is what I call high-end.
Sustaining twice the category It’s a bigger leaf and the flavour is
average price for tea must rely
on more than a fancy tin. more full bodied. When it comes
During, in-depth interviews, to food and drink I’ll happily pay
it became clear that consumers
linked the coarseness of Twining’s more for something I love.’
loose leaf tea to superior authenticity
- which was worth paying more for.
- Sally, 39
